I have been scouring the web 
searching for ideas for my senior thesis. I’ve been infatuated by stories. Not just stories but how companies use stories to get their brand, their image, and their customers to become converted. As of now, my thesis is about “Corporate Storytelling in the Digital Era and its Effects on the Brain.”
In my research I’ve found evidence that the human brain organizes information using narrative structure—a story. If there is no story, it’s just facts. No one ever remembers facts. But what I want to study is how you include stories in company branding and advertising, how you create emotion and connection with your customers, and its effects on the brain.
In other words, I want to see how to create multi-sensory engagement with your key audience. What is interesting is corporate stories impact the whole organization internally and externally. While a story speaks to your customers, it focuses executives, creates synergy in marketing, and makes a unique cohesive culture around your brand.
Let me know what you think. I’d love to hear your thoughts.
And, if you want to know more, here is an article that might get your creative juices flowing around neuroscience and storytelling. Peace out.
